This Sim Game is a variation of the interactive (trading) marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.
Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.
It is an ideal resource for flipped classroom and active learning environments. Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.
This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game. This fun and engaging teaching activity is available for free download on this website.
This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.
This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.
Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.
In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products.
A role play version for a New Coke case study, where students assume the role of key participants in the decision. An interesting challenge for marketing students.
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.