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Great Ideas for Teaching Marketing

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Promotion

Using Motivation Theories

For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.

Categories Consumer Behavior, Discussion Exercises, Promotion

Analyzing Campaign Results (Updated)

In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.

Categories Analysis and Metrics, Promotion, Research and MIS, Services/CRM

Defining the Market Research Problem

This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?  

Categories Discussion Exercises, Promotion, Research and MIS
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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