Using Motivation Theories
For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.
Promotion
Analyzing Campaign Results (Updated)
In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.
Defining the Market Research Problem
This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?
