This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by BrandZ – comparing the top 10 brands from 2015 to 2021.
Most Valuable Global Brands: 2015 vs 2021 Review the Teaching Activity
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on.
EXCLUSIVE MEMBER ACTIVITY
Using the Five Product Level Model Review the Teaching Activity
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
The Consumer Products Classification Scheme Review the Teaching Activity
In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products.
EXCLUSIVE MEMBER ACTIVITY
Consumer Product Classification: Marketing Challenges Review the Teaching Activity
This teaching activity is designed for small groups of students to discuss the value of the consumer products classification scheme.
EXCLUSIVE MEMBER ACTIVITY
Marketing Mix Decisions for Shopping Products Review the Teaching Activity
This viral sales promotion met its various marketing objectives, but questions can be raised about the brand’s integrity and fit with positioning because of the use of an sexual appeal in the campaign.
Sexual Advertising Appeal: Fit with Brand? Review the Teaching Activity
This activity highlights the initial advertising campaign to launch the Tommy Hilfiger brand. But the campaign was not based on strategy, but based upon a strong creative idea.
Ethical Advertising? Tommy Hilfiger Brand Launch Review the Teaching Activity
Is it ethical that McDonald’s uses sponsorships in order to create positive view of the company by doing good things in the community and for local groups?
McDonald’s Sponsorships Review the Teaching Activity
In this video-based activity, students will review an overview of a marketing launch of a chocolate bar that has been reintroduced into the market in the UK. The video provides a good overview of the launch campaign.
Wispa Chocolate Bar Relaunch Review the Teaching Activity
This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way.
Pepsi Next Case Study Review the Teaching Activity