Decisions and Mini-Cases

Protect the Brand or Grow the Profit?

In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests, rather than meeting the needs of the customer. The dilemma here is the trade-off between long-term sales and brand management and short-term profitability. What is the best approach?
EXCLUSIVE ACTIVITY FOR MEMBERS

Protect the Brand or Grow the Profit? Review the Teaching Activity

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