Analysis and Metrics

How to Use Cost-Plus Pricing in Marketing

This teaching activity is a more advanced cost-plus pricing activity. If your students have a good sense of the concept, this is an excellent activity for gaining a better understanding of the cost-plus formula and its challenges of implementation. Note: A free (but optional) Excel template for cost-plus pricing formula has been included.

How to Use Cost-Plus Pricing in Marketing Review the Teaching Activity

New Product Concept Generation Using Creativity

This is a creativity exercise where students sort through forced relationships of flavors and product categories in order to identify potential new product ideas for snack foods. It should be a relatively fun and enjoyable exercise for students, as well as demonstrating a good technique for finding new product ideas in a cluttered and crowded market.

New Product Concept Generation Using Creativity Review the Teaching Activity

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