Marketing Mix Digital Escape Room Q3

Thanks again – you are really helping us to save our business

We’re also interested in something that’s called the product life-cycle (PLC), because it’s related to new products.

We are told that there are four main phases, but we only know three of them.

Could you tell us which of the the four main phases of the product life-cycle that we are missing?

But we are still concerned about our nosy competitor next door, so we have encoded the three phases that we know as follows:

And use this code breaker to help you with the above.

Code hint

Type the missing product life-cycle phase/stage in all LOWER case letters.

Worked out your code?

Enter your code here...