Marketing Mix Digital Escape Room Q2

Looks like you know your stuff

We are interested in introducing some new products for our business.

However, we have mixed up the main steps in the new product development process by accident.

Could you please help us sort the following steps into the correct order?

What we have – mixed up at the moment – are these steps…


  1. Concept development and testing
  2. Test marketing
  3. Business analysis
  4. Marketing strategy development
  5. Idea generation
  6. Commercialization
  7. Product development
  8. Idea screening

Code hint

Put the above new product development steps in the right sequence.

Type your answer in numerals with NO  spaces between the numbers.

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