So far, I’m impressed – you know your consumer behavior.
As you most likely know, related to the new product process is purchase involvement – check out this newspaper clipping…
For each of these types of products, do you think (that for most consumers) that the purchase would be a HIGH or LOW purchase involvement one?
- A major international holiday
- A new car
- A haircut
- A gift for a wedding
- A purchase at a fast food restaurant
- The choice of a restaurant for a special occasion
- Pens, paper and stationery
- A new pet for the family
- Pet food
- A new smart phone
- A new phone app
- A candy bar
Simply enter the letter ‘H’ or ‘L’ for high or low – and please use UPPER case letter this time – NO spaces between letters.