About the Marketing Simulation Games

There are now five marketing simulation games that are available on this website, plus a digital escape room exercise. These sim games are all Excel-based build upon each other as your students progress through their marketing studies. They have been designed to be used in conjunction with each other or to meet specific requirements of your assessments and syllabus.

As you probably know, simulation games provide a great way of generating student engagement and group interaction and are a fantastic supporting learning tool. These particular games are focused around competitive marketing strategy. In particular, they can be used to help students understand and learn the concepts of:

  • market segmentation and target marketing
  • product positioning
  • product portfolio management
  • new product development versus investing in existing products
  • return on marketing investment and opportunity costs
  • changing needs of consumers and consumer behavior
  • matching the marketing mix to consumer needs
  • understanding the competitive environment
  • the role of price and promotion in the marketplace
  • developing an overall marketing strategy
  • and the key strategic questions of: when to compete, where to compete and how to compete

Simulation Game Levels and Options

The first three simulation games will progress your students through the above concepts and help some of the theory come alive and be more relevant to them. These games are interacted and build in complexity. There are three levels of game-play:

  • an introductory game (FREE),
  • a more advanced game (FREE) and
  • then an expert-level game (small one-off FEE).

Please see the separate article on the key differences between three games.

The other two sim games are also Excel-based, but are difference in design to the other three games. These two marketing games have a stronger place/channel and pricing emphasis, but are highly competitive and fun for students.

One of the games allows for individual team decisions, while the second one requires active participation and interaction between groups. These further games are also available for free and immediate download.

Follow these links to the Sim Game download page

Just check them out and see if they are right for you and your students.

Introductory simulation game

Advanced simulation game

Expert-level simulation game

Place-Price Marketing Sim Game

Interactive Marketing Sim Game

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