There are three marketing simulation games that are available on this website. They are all similar in design and build upon each other as your students progress through their marketing studies. They have been designed to be used in conjunction with each other or to meet specific requirements of your assessments and syllabus.
As you probably know, simulation games provide a great way of generating student engagement and group interaction and are a fantastic supporting learning tool. These particular games are focused around competitive marketing strategy. In particular, they can be used to help students understand and learn the concepts of:
- market segmentation and target marketing
- product positioning
- product portfolio management
- new product development versus investing in existing products
- return on marketing investment and opportunity costs
- changing needs of consumers and consumer behavior
- matching the marketing mix to consumer needs
- understanding the competitive environment
- the role of price and promotion in the marketplace
- developing an overall marketing strategy
- and the key strategic questions of: when to compete, where to compete and how to compete
Simulation Game Levels
The three simulation games will progress your students through the above concepts and help some of the theory come alive and be more relevant to them. There are three levels of game-play:
- an introductory game,
- a more advanced game and
- then an expert-level game.
So depending upon your students needs and your available time to dedicate to a simulation game, you can choose which game best suits your needs. Please see the separate article on the key differences between three games.
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