Jun 172016

The Practical Marketing Workbook

This workbook has over 200 student activities designed in a worksheet form. This means that you can photocopy pages for students and use them in class as individual or group activities.

Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.

Here you can Practical Marketing Workbook Chapter One Sample as a free sample to get a sense of the book and its layout.

The Workbook is great value – with over 200 activities and exercises (380 pages) for just $29.95 (USD). Review Chapter One for free above first, and then when you are satisfied, click below to buy the complete Workbook.

Practical Marketing Workbook
Price: $29.95 USD

Key Features of the Practical Marketing Workbook

  • Contains over 200 activities – all with simple instructions
  • Quick and easy to use
  • The ideal resource for teaching ‘Marketing Principles’
  • Also a great resource for ‘Consumer Behaviour’, ‘Promotions Management’ and ‘Marketing Strategy’
  • Provides variety and interest for students
  • Appeals to student’s different learning styles
  • Uses a mix of simple and more complex activities
  • Adaptable for both undergraduate and masters programs
  • Flexible for 1-2 hour tutorial sessions, or full 3 hour lectures
  • Reinforces theory and enables understanding and application

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