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Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

global marketing

Best International Market Entry Option

Decisions and Mini-Cases, Free Activities, International, Segmentation and Positioning, Strategy and Plans

After significant success in the local market, the company is looking to market to the more affluent markets in Asia markets. But the question is how they should do this?

Best International Market Entry Option Review the Teaching Activity

Should We Expand Internationally?

Decisions and Mini-Cases, International, Member Activities, Role Plays, Segmentation and Positioning, Strategy and Plans

A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business – can your students help them decide?

Should We Expand Internationally? Review the Teaching Activity

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