GITM Members have access to 500+ Activities and plus Solutions: Click to Find Out More

Free Activities
Member Activities
All Activities
Sign Up
Log In

Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

concept test

Interpreting Research Results (Concept Test for a New Product)

Analysis and Metrics, Member Activities, New Product Process, Research and MIS

This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?

Interpreting Research Results (Concept Test for a New Product) Review the Teaching Activity

Evaluating a Questionnaire

Discussion Exercises, Member Activities, New Product Process, Research and MIS, Role Plays

For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.

Evaluating a Questionnaire Review the Teaching Activity

About
Pricing
Teaching Tips
Activity Types
Terms
FAQs
Contact

Scroll to Top