The table below contains the standard top-level website metrics that every marketer needs to be familiar with. Your task is to assess the relative performance of these websites.
|Site A||Site B||Site C|
- What is the different between visits and visitors? What does CPC stand for?
- Based on these results, which website has performed the best? The worst?
- Which website has spent their CPC budget well?
- What general advice would you have for each of them?