Jan 312017

I have modified an existing activity on this website – perceptions of marketing – by converting it into a Kahoot online quiz.

In case you are not familiar with Kahoot (and probably other similar websites) it is a quiz or survey that students undertake live in class by using their mobile phones or other Internet connected devices.

I have used this system across numerous subjects over the past year and have found the level of engagement dramatically increases – so I will be progressively adding surveys and quizzes.

This survey is designed for new students to marketing to gauge their initial understandings and perceptions of the marketing profession. Because it is conducted through a simple online voting system, student’s answers are anonymous hopefully resulting in honest responses.

There are 10 questions in the survey, and wherever there is a distinct difference of opinion across the class, then leads into a natural discussion activity. Usually out of the 10 questions you will find four or five quite controversial ones and a couple of questions whether students generally have a perception or understanding – which you can then discuss further.

Here is a link to the quiz – you do not need sign up. However, if you do register you are able to construct your own quizzes and surveys over time.

Perceptions of Marketing Online Survey

Once you start the game – projected onto the class screen – get the students to go to Kahoot.It and enter your game code (which is automatically generated and shown on the screen) – they then enter any nickname and you are set to go, usually within 1-2 minutes.

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