Other Resources

 

The following are some suitable resources that may be helpful for designed your teaching programs. Listed below is an assortment of suitable books, DVDs and supporting services. Please note that for some of these products, this website will receive a small referral commission, which helps to ensure that Resources for Teaching Marketing continues as a free site.

If you are interested in longer/detailed marketing case studies than is typically provided on this website, then you should review Ivey Publishing as they have a very large collection (but not free).

For all the following materials you can click on the image for more information.

 

This practical guide demonstrates how to plan a new course or overhaul a current one. There are practical tips to help make planning easier.
This guide focuses on the problems associated with presenting material to learners. Designed to help teachers make the right decision about the presentation of course materials, it includes strategies for both groups and individuals, and advice on introducing change and coping with the unexpected.
The Lecturer’s Toolkit is the primary resource for all teachers in higher education, whatever their experience, who are seeking to improve their teaching skills. Developed around detailed, practical guidance on the core elements of effective teaching in HE, it is packed full of accessible advice and helpful tips. The Lecturer’s Toolkit is essential for anyone working towards a professional qualification in teaching in higher education as well as for those who want to reflect on and develop existing skills.
Discussion as a Way of Teaching shows how to plan, conduct, and assess classroom discussions. Stephen D. Brookfield and Stephen Preskill suggest exercises for starting discussions, strategies for maintaining their momentum, and ways to elicit diverse views and voices. Throughout the book, Brookfield and Preskill clearly show how discussion can enliven classrooms, and they outline practical methods for ensuring that students will come to class prepared to discuss a topic. They also explain how to balance the voices of students and teachers, while still preserving the moral, political, and pedagogic integrity of discussion.
Keeping students involved, motivated, and actively learning is challenging educators across the country, yet good advice on how to accomplish this has not been readily available. Student Engagement Techniques is a comprehensive resource that offers college teachers a dynamic model for engaging students and includes over one hundred tips, strategies, and techniques that have been proven to help teachers from a wide variety of disciplines and institutions motivate and connect with their students. The ready-to-use format shows how to apply each of the book’s techniques in the classroom and includes purpose, preparation, procedures, examples, online implementation, variations and extensions, observations and advice, and key resources.
This book is a wise and friendly guide for new faculty and graduate student instructors who are about to teach for the first time.It provides an introduction to the theory of teaching; describes proven strategies and activities for engaging students in their learning; and offers advice on classroom management, syllabus creation, grading, assessment, and discipline issues, among other topics. It prepares readers for a confident start as teachers, and gives them a firm foundation on which to develop their skills and personal classroom styles.
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players.  In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.
The Big Book of Humorous Training Games uses witty, engaging games to create memorable lessons in numerous basic training topics, including customer service, team building, creative problem solving, time management, and more. Step-by-step instructions work with dozens of reproducible handouts and worksheets help trainers and speakers minimize preparation time­­ and maximized training success.
One of the most reliable tools to begin building an effective learning environment is through the use of classroom games. This book provides practical, step-by-step advice on how to select just the right game for an event, choose the format, facilitate the event, and evaluate your effectiveness. The authors provide 11 classroom-tested games that are easily adapted to liven up any learning event.
A three DVD set about green businesses and how businesses can go green. A quality production from Britain’s leading educational film maker.
A 2-DVD set exploring how fair trade works in the real world. A quality production from Britain’s leading educational film maker.