May 112016

Given the continued level of interest in the “new” Coke 1985 product replacement, I decided to put together a video for a student activity based upon the lead up to the decision. As you and your students will see, there were limited options for Coca-Cola to pursue given the sophisticated and ongoing marketing campaign from Pepsi.

Therefore, the following New Coke video outlines most of the key information – which can be used with the New Coke role play activity – and the question for your marketing students becomes… “what would you do???”


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