Strategy and Plans

Growing Market Share: Burger King Case Study

In this mini case study, students assess Burger King’s strategy to grow its market share in their home market in 2023 and beyond. The firm undertook an aggressive marketing program across multiple marketing mix elements, and started to look at product-based (rather than firm-based) differentiation as the key to their growth success.

Growing Market Share: Burger King Case Study Review the Teaching Activity

Retail Wars Sim Game

Welcome to the Retail Wars Sim Game! In this Sim Game, student teams will compete against each other in a new and growing retail sector. Each team starts with one store and can grow their retailing empire to 20 stores. As a retailer, students need to make decisions on all 7Ps of the marketing mix each round of the game. A fun and engaging game to play.

Retail Wars Sim Game Review the Teaching Activity

Using Different Bases for Market Segmentation

In this activity, students need to segment consumers – based on their comments, attitudes, and behaviors – using demographic, psychographic, and behavioral segmentation bases, to construct three different segmentation structures. Then they need to determine which segmentation structure is the best from a marketing perspective.

Using Different Bases for Market Segmentation Review the Teaching Activity

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