Feb 132017
 

Following the positive feedback on the marketing simulation game, I have decided to further develop the complexity of the game and introduce a more “advanced positioning marketing simulation game”. This is an extension of the initial game – so it has the same look and feel to students. However, it increases the complexity of decisions [See full activity…]

Feb 132017
 

Overview of the Discussion Activity This discussion activity is a variation of an existing exercise on this website, however it has been updated by the inclusion of an interactive spreadsheet to enable students to financially forecast the impact of this strategic decisions. Here is a link to the spreadsheet… Music Festival Strategy Exercise The purpose [See full activity…]

Feb 022017
 

INTRODUCTION While many industries have been impacted by the Internet-era, the banking sector is an industry that has faced numerous environmental challenges. They have been impacted by new competitors, changing technology, record low interest rates, different consumer buying approaches, new distribution channels, and so on. As a result, traditional banks cannot maintain their existing marketing [See full activity…]

Jan 222017
 

Note: Also refer to the base information on the Marketing and Positioning Simulation Game for lecturers, as well as the “how to play guide”. Teaching and discussion ideas While the simulation game is quick to learn and relatively simple for students to understand, it does provide an insight to numerous marketing concepts and topics – [See full activity…]

Jan 222017
 
Marketing Simulation Game: How to Play Guide

How to Play the Marketing and Positioning Simulation Game Welcome to the instructions on the Marketing and Positioning Simulation Game. This simulation game is designed for students of marketing, strategy, and business. Please note that the game is available for free download on this page… free marketing simulation game download page. Please note that this [See full activity…]

Jan 222017
 

Due to numerous requests, I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the challenges of any simulation game is explaining, sometimes a complex set of rules, to students. Therefore, I have designed this simulation game to be simple and easy to understand, yet being complex [See full activity…]

Apr 242016
 

Introduction Real Burger World (or RBW as it later became known) was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional management, the use of branding consultants, and extensive media coverage, the business did not prove to be viable and closed within a few years. This [See full activity…]

Feb 242016
 

Teaching Notes This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing. Student task Student Discussion Questions McDonald’s is a strong global brand, does their variety of [See full activity…]

Feb 242016
 

Teaching Notes for this Activity This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the iPhone. It introduces students to strategic alliances, competitive strategy, capabilities, and the new product process. Student Task Start by first reviewing the video on the iTunes phone launch. By [See full activity…]

Jun 052015
 

Teaching notes for this activity In this discussion activity, students will look at the possible core competencies for Apple and discussed how appropriate that they are and how they would guide Apple’s marketing strategy. This discussion exercise is suitable for students of marketing strategy and more advanced marketing students. It would be more suitable for [See full activity…]

Jun 052015
 

Teaching notes for this activity This activity is designed for students of marketing strategy, or advanced marketing students. It explores the concept of core competencies and their role in the development of a marketing strategy. It is suggested that this would be done as a small group discussion, with report back to the overall class [See full activity…]

May 312015
 

Teaching Notes for this Marketing Activity This student discussion exercise is built around a video (at the bottom of this page) where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful. Please note that you should watch the video first before deciding to show [See full activity…]

May 072015
 
Trends in the BCG matrix

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed for either individual students or to be completed in small groups of students. Student audience: This exercise is more suitable for students of marketing strategy, and perhaps some students of introductory marketing. Exercise time: The group discussion time should be around 10 [See full activity…]

May 072015
 
Analyzing the BCG matrix

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed for either individual students or to be completed in small groups of students. Student audience: This exercise is more suitable for students of marketing strategy, and perhaps some students of introductory marketing. Exercise time: The group discussion time should be around 5 [See full activity…]

Feb 192015
 
Overly aggressive competitive marketing strategy?

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed for small groups of students to discuss aggressive competitive strategies, particularly on a head-to-head basis. Student audience: This exercise is more suitable for students of marketing strategy. Exercise time: The group discussion time should be around 10 minutes, plus additional time for [See full activity…]

Feb 152015
 
Creating and Interpreting a Perceptual Map

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed for individual students to create the perceptual maps and then for small groups to discuss the interpretation. Student audience: Could be run with any level of marketing student, perhaps more suitable for students of introductory marketing as well as students of marketing [See full activity…]

Feb 132015
 
From Market Segmentation to Marketing Mix (Fitness Centers)

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is probably more suitable to small groups. Student audience: This discussion exercise is more suitable for students in an introduction to marketing course Exercise time: This discussion activity will probably run 15 to 20 minutes. Activity variations: This exercise could also be extended beyond [See full activity…]

Feb 112015
 
From Market Segmentation to Marketing Mix (Drinks)

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is flexible and can be run individually or in small groups with optional reporting back to the overall class. Student audience: This discussion exercise is more suitable for students in an introduction to marketing course Exercise time: This discussion activity will probably run 15 [See full activity…]

Feb 112015
 
Segmenting the Fast Food Market

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is flexible and can be run individually or in small groups with optional reporting back to the overall class. Student audience: This discussion exercise is more suitable for students in an introduction to marketing course Exercise time: This discussion activity will probably run 15 [See full activity…]