Jul 202012
 

For this exercise, which is based on a recent media release, you will review Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales and profitability. But while profits are up, your task is to identify any concerns that they need to manage?   ACTIVITY/TASK SportsDirect.com is a [See full activity…]

Jul 112012
 

In this mini-case, you will review the efforts of the J.C. Penney department store to more efficiently compete on price, primarily underpinned by a cost-cutting program. But is this the best approach?   ACTIVITY/TASK The J.C. Penney department store chain is currently through a major cost-cutting program, associated with its transformation strategy. The firm’s goal [See full activity…]

Jul 112012
 

From Bricks and Mortar to Online Retailing In this exercise, you need to review the key findings from recognized industry forecasting firm regarding the potential impact of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.   ACTIVITY/TASK Traditional shopping centers (shopping malls) [See full activity…]

Jul 072012
 

The following food retailer has experienced significant top-level growth over the past few years. But underpinning their results is a significant increase in franchised stores/outlets, so are the results as good as they appear?   ACTIVITY/TASK Here are some top-level financial figures for a food retailer growing primarily through a franchise system: Year 1 Year [See full activity…]

Jul 072012
 

The following example highlights some possible franchising practices. As we know, franchising provides much greater chance of business success. Review the following situations – are they ethical or is it a simply a case of ‘buyer beware’ where the potential franchisee should do their due diligence.   ACTIVITY/TASK A large well-known food retailer who continues [See full activity…]

Jul 062012
 

This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer in Australia with multiple brands (retail formats). Your task is to evaluate each of their strategy initiatives. In other words, to what extent do you agree with their five strategic priorities?   ACTIVITY/TASK Thompson-Smith is one of Australia’s largest retailers. They have around [See full activity…]

Jul 062012
 

Even a simple retail business, like a fruit and vegetable store, requires a clear strategy in order to be successful. This is actually becoming a greater challenge, given the expanded product offering of the major supermarket chains (who offer their own fruit and vegetable sections).  Your task is this activity is to determine your strategy [See full activity…]

Jul 062012
 

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection. Your task in this activity is to answer the assessment questions at the end regarding each situation.   ACTIVITY/TASK Increasing Sales of Jeans The manufacturer of a well-known brand of jeans has determined that [See full activity…]

Jul 062012
 

Due to the growth in franchising over recent years, many people have been attracted to this particular form of business ownership. The following is a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise. (Note: The ‘when’ [See full activity…]

Jul 062012
 

Many franchise systems tend to be retail-based. While franchises typically have a greater success rate than new independent businesses, there are some types of retailers that seem to be more suited to franchising than others. In this activity, you need to determine whether a fast-food store/restaurant or a convenience store would be a more appropriate [See full activity…]

Jul 062012
 

In this activity, you need to determine whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents (as briefly outlined below). To help you determine the most appropriate option, a number of consideration questions have been provided for you.   ACTIVITY/TASK Option One Set up [See full activity…]

Jul 062012
 

A common cliché is ‘let’s cut out the middle man’. Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall? For this activity, help the following manufacturer decide whether or not they should use a wholesaler?   ACTIVITY/TASK [See full activity…]

Jul 062012
 

This activity highlights several common channel conflict situations, across three different industries. For each situation, your task is to determine how you could minimize the level of conflict.   ACTIVITY/TASK Chemists (drug stores) and Supermarkets Pharmaceutical (drug/medicine) companies make a broad range of products. Some must be sold via chemists/pharmacies (such as medicines), whereas some [See full activity…]

Jul 062012
 

When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. The following situation is based upon a real business situation. What would you do in this situation?   ACTIVITY/TASK Pop-mints are a fairly successful brand of breath fresheners. Their main competitor is Tic Tacs, and their indirect [See full activity…]

Jul 062012
 

It was only about 20 years ago that most banks typically only used one distribution channel (their branches). However, since that time they have dramatically expanded the number of channels that they use. Below is a list of common distribution channels for a bank. Your task is to identify the most appropriate mix of channels [See full activity…]

Jul 062012
 

This activity provides a hypothetical channel selection decision for the Pizza Galore chain. Assuming that Pizza Galore wanted to introduce a mini breakfast pizza (say with bacon and eggs), then which would be the best way for them to distribute it? Why would this be the best option?   ACTIVITY/TASK  Possible Channels Offer as a [See full activity…]

Jul 062012
 

Wal-Mart is the largest retailer in the world. It is around three times larger than the world’s second largest retailer. Many years ago, Wal-Mart embarked on an ambitious program of modifying its logistics system. This is briefly described below. For this activity, your task is to determine which parts of their customer offering are only [See full activity…]

Jul 062012
 

Coca-Cola is a product/brand that has been around for well over 100 years. Today it is widely available and is acknowledged as the most valuable brand in the world. In this task you simply need to determine (from the information provided); which one of the 4P’s is the most important in their marketing mix?   [See full activity…]

Jul 052012
 

The number of private label (brands exclusive to a retailer) products has grown steadily in recent years. In particular, a number of supermarket chains have increased private label products in their supermarkets as part of their strategy, mainly for differentiation and profitability purposes. But why would a large manufacturer want to produce a private label [See full activity…]

Jul 032012
 

The following case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. Your task in this activity is to evaluate, in your opinion, whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning.   ACTIVITY/TASK The Beginning Julie and Anna opened [See full activity…]