Feb 202017
 

Introducing Simbound for Interactive Learning Simbound is an online turnkey content creation and evaluation system developed to address the need of the modern digital marketing course leader which aims to go beyond a simple presentation centered approach with his or her course. Belonging to the experiential learning family of resources  it employs simulation, gaming and [See full activity…]

Jul 202012
 

In this task, students review the results of a recent online market research survey undertaken by a firm. Given the survey was conducted online and was optional, your task in this exercise is to determine how valid the results are likely to be.   ACTIVITY/TASK For this exercise, let’s assume that a bank wanted to [See full activity…]

Jul 202012
 

In this video-based mini-case, you will review two in the highly successful Blendtec collection. These YouTube videos are among the most successful viral campaigns; can you identify the reasons for their success?   ACTIVITY/TASK YouTube is one of the most popular internet sites in the world. It has a vast collection of video ranging from entertainment [See full activity…]

Jul 112012
 

From Bricks and Mortar to Online Retailing In this exercise, you need to review the key findings from recognized industry forecasting firm regarding the potential impact of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.   ACTIVITY/TASK Traditional shopping centers (shopping malls) [See full activity…]

Jul 072012
 

This mini case study profiles the successful launch of Winkiwoo, a new division of a photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.   ACTIVITY/TASK A company from regional Australia (called Winkiwoo) has experienced tremendous success with their innovative Facebook photo books [See full activity…]

Jul 072012
 

The table below contains the standard top-level website metrics that every marketer needs to be familiar with. Your task is to assess the relative performance of these websites.   ACTIVITY/TASK Site A Site B Site C Visitors 10,000 100,000 200,000 Visits 40,000 120,000 400,000 Pageviews 200,000 150,000 2,000,000 CPC budget $5,000 $40,000 $100,000 Bounce rate [See full activity…]

Jul 072012
 

The table below contains some top-level online results of a few websites that has invested in Google advertising. Your task is to determine how well they have performed and whether they should continue.   ACTIVITY/TASK Site A Site B Site C Impressions 10,000 10,000 10,000 CTR 10% 5% 1% Site visitors 1,000 500 100 Conversion [See full activity…]

Jul 072012
 

A travel agency, with more than 100 outlets throughout Australia, views a direct and/or online marketing approach as a great opportunity to hold more clients, win new business and increase overall sales. However, they cannot agree on which particular tools to use – refer to excerpts of their manager’s meeting below – can you help [See full activity…]