Mar 012017
 

Introducing the  2nd Edition of the Practical Marketing Workbook This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments. [See full activity…]

Feb 022017
 

INTRODUCTION While many industries have been impacted by the Internet-era, the banking sector is an industry that has faced numerous environmental challenges. They have been impacted by new competitors, changing technology, record low interest rates, different consumer buying approaches, new distribution channels, and so on. As a result, traditional banks cannot maintain their existing marketing [See full activity…]

Jan 272017
 

This article discusses how the instructor can coordinate and manage the “logistics” of the marketing and positioning simulation game. This fun and engaging teaching activity is available for free download on this website – please see the article on the simulation game itself. Please note that this article does not discuss how the game works [See full activity…]

Jan 222017
 

Note: Also refer to the base information on the Marketing and Positioning Simulation Game for lecturers, as well as the “how to play guide”. Teaching and discussion ideas While the simulation game is quick to learn and relatively simple for students to understand, it does provide an insight to numerous marketing concepts and topics – [See full activity…]

Jan 222017
 
Marketing Simulation Game: How to Play Guide

How to Play the Marketing and Positioning Simulation Game Welcome to the instructions on the Marketing and Positioning Simulation Game. This simulation game is designed for students of marketing, strategy, and business. Please note that the game is available for free download on this page… free marketing simulation game download page. Please note that this [See full activity…]

Jun 172016
 

Please note there is now a 2nd edition of the PMW The first edition of the workbook, as discussed below, has been discontinued – click here to find out about the new 2nd edition (international version). The Practical Marketing Workbook (first edition) This workbook has over 200 student activities designed in a worksheet form. This [See full activity…]

Jun 052015
 

Teaching notes for this activity This activity is designed for students of marketing strategy, or advanced marketing students. It explores the concept of core competencies and their role in the development of a marketing strategy. It is suggested that this would be done as a small group discussion, with report back to the overall class [See full activity…]

May 312015
 

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed to be completed in small groups of students or as a class discussion. Student audience: This exercise is more suitable for more advanced students of marketing, starting to think about their marketing career. Exercise time: The group discussion time should run 10-15 [See full activity…]

May 312015
 

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed to be completed in small groups of students. Student audience: This exercise is more suitable for students studying marketing ethics. Exercise time: The group discussion time should run around 15 minutes, plus any additional class discussion time. Additional resources: Information on the [See full activity…]

Feb 192015
 
Using the Product Levels

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed for small groups of students to split two products into the five product levels. Student audience: This exercise is more suitable for students of introductory marketing. Exercise time: The group discussion time should be around 10-15 minutes, plus any additional time for [See full activity…]

Feb 192015
 

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed for small groups of students to discuss the marketing mix implications of the consumer products classification scheme. Student audience: This exercise is more suitable for students of introductory marketing. Exercise time: The group discussion time should be around 10-15 minutes, plus any [See full activity…]

Feb 182015
 

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed for small groups of students to discuss the potential for market research bias stemming from focus groups Student audience: This exercise is more suitable for students of marketing research. Exercise time: The group discussion time should be around 5-10 minutes, plus any [See full activity…]

Feb 062015
 
New Coke Case Study (Part 2)

General Instructions for running Part 2 of the New Coke Case Study in class This is Part 2 of the New Coke Case Study. It is highly recommended that student groups undertake the New Coke Case Study (Part 1), which sets the marketing environment context for Coke’s decision back in 1985. While the first part [See full activity…]

Nov 162014
 

  Advertising and Ethics The issue of advertising and ethics is often discussed in the media. Because of the need to generate advertising “cut through”, often advertising and social media campaigns are controversial, potentially offensive, possibly sexist, and sometimes misleading. Marketers are also accused in the media from time to time of creating the material [See full activity…]

Jul 202012
 

For this exercise, which is based on a recent media release, you will review Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales and profitability. But while profits are up, your task is to identify any concerns that they need to manage?   ACTIVITY/TASK SportsDirect.com is a [See full activity…]

Jul 202012
 

In this task, students review the results of a recent online market research survey undertaken by a firm. Given the survey was conducted online and was optional, your task in this exercise is to determine how valid the results are likely to be.   ACTIVITY/TASK For this exercise, let’s assume that a bank wanted to [See full activity…]

Jul 202012
 

In this video-based mini-case, you will review the repositioning efforts of Coca-Cola in Australia with their energy drink branded “Mother Energy”. But was this the right choice: should they have moved to introduce a new brand instead?   ACTIVITY/TASK Coca-Cola launched their new Mother Energy brand into the Australian market in 2006. The firm was [See full activity…]

Jul 112012
 

In this mini-case, you will review the efforts of the J.C. Penney department store to more efficiently compete on price, primarily underpinned by a cost-cutting program. But is this the best approach?   ACTIVITY/TASK The J.C. Penney department store chain is currently through a major cost-cutting program, associated with its transformation strategy. The firm’s goal [See full activity…]