May 312015
 

Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed to be completed in small groups of students. Student audience: This exercise is more suitable for students studying marketing ethics. Exercise time: The group discussion time should run around 15 minutes, plus any additional class discussion time. Additional resources: Information on the [See full activity…]

Nov 162014
 

Use of Sexual Appeals in Advertising Mrs Mac’s is a food manufacturer of pies, sausage rolls and pastries based in Australia. Its primary market is Australia and New Zealand, with some export markets in south-east Asia. It has worked hard to create the positioning of traditional and home-cooked food. This strategy has been generally successful [See full activity…]

Nov 162014
 

Ethics in Advertising This video is taken from a documentary on advertising called Art and Copy. The documentary discusses some of the classic advertising campaigns over time and has interviews with the creative and production staff, along with some key clients. In this small part of the documentary, the initial advertising campaign to launch the [See full activity…]

Nov 162014
 

  Advertising and Ethics The issue of advertising and ethics is often discussed in the media. Because of the need to generate advertising “cut through”, often advertising and social media campaigns are controversial, potentially offensive, possibly sexist, and sometimes misleading. Marketers are also accused in the media from time to time of creating the material [See full activity…]