Key Differences between the Simulation Games

 
 

Introductory game

Advanced game

Expert-level game

Number of rounds

8

8

8

Number of teams

10

10

10

Number of products

20

20

20

Number of brands

1

1

1

Market size

Static

Dynamic

Dynamic

Market segments

Static

Dynamic

Dynamic

Product development and positioning costs

Consistent costing applied

Costs differ for new products versus repositioning

Costs differ for new products versus repositioning

Return on marketing investment

N/A

Has built-in return on marketing investment calculator

Has built-in return on marketing investment calculator

Forecasting

N/A

Has built-in eight round forecasting model

Has a built-in scenario testing tool

Price/margin

Nil/fixed

Nil/fixed

Variable

Promotion

Nil/fixed

Nil/fixed

Variable

Market gap opportunities

No

No

Yes

Consumer behavior factors

Nil/fixed

Nil/fixed

Four decision factors influence consumer purchases decisions

Cost of Game License to the Instructor

Free

A one-off lifetime license fee of $39

A one-off lifetime license fee of $99

Student suitability

High school students

And 2-3 hour strategy sessions with university-level undergraduate students

Junior undergraduate students, or senior high school students, looking for a simulation game to be played over several weeks, possibly involving assessment tasks

Advanced undergraduate or postgraduate students, looking for a complex marketing and strategy simulation game to be played over the course of a term/semester, possibly involving assessment tasks

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